{"product_id":"neel-kameez","title":"Neel Kameez","description":"\u003cdiv\u003e\u003cstrong\u003eNeel — Kala Cotton Ajrakh Shirt\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHandwoven Kala cotton. Natural indigo. Hand-block printed Ajrakh.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eNeel brings together the earthy texture of handwoven Kala cotton with the timeless craft of Ajrakh block printing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe deep blue is created using natural dye, giving the fabric its rich, organic character. Intricate Ajrakh motifs are then carefully hand-block printed onto the cloth, creating subtle variations and depth across the print.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFinished with a simple shirt silhouette and 3\/4 puff sleeves, Neel is an effortless way to wear centuries-old textile craft in a contemporary wardrobe.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Handwoven Kala cotton\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Natural dyes\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Hand-block printed Ajrakh\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Blue colourway\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• 3\/4 puff sleeves\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Easy, contemporary shirt silhouette\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Slight variations are natural to the handmade process\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eCraft Note\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFrom the loom to the block, every layer is made by hand.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eOur Kala cotton is a handwoven cotton textile from Kutch, valued for its naturally textured feel and connection to the region's weaving traditions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe fabric is then transformed through Ajrakh, an age-old hand-block printing tradition. Intricately carved wooden blocks are dipped into colour and carefully stamped onto the fabric, layer by layer.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe variations in colour, texture and print are a natural part of the process — making each shirt slightly different from the next.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAt Ruaish, we bring these traditional textiles into uncomplicated silhouettes, so the craft doesn't have to wait for a special occasion to be worn.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eWash Care\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAjrakh \u0026amp; Natural-Dyed Garments\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Dry clean \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Hand wash separately in cold water using a mild, gentle detergent.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Do not soak, bleach, or use harsh detergents.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Avoid rubbing or scrubbing the printed areas.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Some colour bleeding may occur, especially during the first few washes, due to the nature of traditional dyeing and printing processes.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e- Dry inside out in the shade. Avoid prolonged direct sunlight.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e-Iron inside out on a low to medium heat setting.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ruaish","offers":[{"title":"S","offer_id":53045093105975,"sku":null,"price":3499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53045093073207,"sku":null,"price":3499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53045093040439,"sku":null,"price":3499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53045093007671,"sku":null,"price":3499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/8877\/7015\/files\/IMG_5370_JPG.jpg?v=1789925884","url":"https:\/\/ruaish.com\/products\/neel-kameez","provider":"Ruaish","version":"1.0","type":"link"}